Publix continues to expand its hospital pharmacy in Florida

Dive brief:

  • Publix and Juniper Medical Center have opened a pharmacy within the Anderson Family Cancer Institute in Juniper, Florida, according to a press release.
  • In addition to the services and prescriptions available at traditional Publix pharmacies, this location will also include medications that treat carcinomas, leukemias, melanomas, lymphomas and sarcomas.
  • Hospital patients will get their first prescription at the hospital’s Publix pharmacy, and then get refills at their neighborhood Publix pharmacy. Publix is ​​also the pharmacy of choice for Juniper’s employee benefit plan.

Dive overview:

Publix now has 13 hospital pharmacies in the state of Florida, as the retailer continues to seek collaborations to grow its pharmaceutical business in the seven states in which it operates. The development of its presence in pharmacies allows the retailer to improve its overall health-oriented image and increase its sales. because pharmacy customers may be more likely to use their prescriptions for groceries to consolidate groceries.

In some of his other hospital partnerships, the collaboration included hospital-branded telehealth sites in various Publix stores. Telehealth services allows patients to speak directly via video conferencing technology with a certified physician. As part of another collaboration with Beaufort Memorial Hospital Beaufort, South Carolina, Publix provided prescription delivery services to patients.

While Publix Pharmacy was ranked second among grocery pharmacies after Wegmans in the According to the JD Power 2019 US Pharmacy study, other retailers are trying to capture market share with new healthcare initiatives. In November, Kroger announced its Kroger 360care, which enabled hospitals and healthcare networks to use its resources to provide care at lower cost. The nation’s largest grocer is also leading the charge in creating greater accessibility to COVID-19 testing, and is one of the few grocery retailers like Southeastern Grocers to develop programs to reduce opioid use. Hy-Vee is also setting up drive-thru services to offer flu shots in its more than 270 pharmacies.

Partnerships between the pharmacy and the hospital system have been around for years in the grocery industry, but they have evolved as the food-against-medicine movement gains momentum. In 2015, UnitedHealthcare partnered with Roundy’s to promote healthy living. Hospitals like Dignity Health in Southern California are now opening grocery stores in their facilities and catering company Amarak has converted existing retail space in hospitals into an ephemeral grocery store.

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